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Fresh Choice Supermarkets are located across New Zealand for your grocery purchases. They stock all kinds of groceries, from meat and vegetables to drinks and cleaning products.

About Fresh Choice

Fresh Choice is a grocery shop that has locations across New Zealand. They are a subsidiary of the Woolworths brand, which is an Australian operated brand. However their individual stores are locally owned and operated.  Their slogan is “where fresh meets local” and they pride themselves on being a local and friendly supermarket experience. All of their franchise owners live within the same community that the Fresh Choices are based, so the idea is the franchise owners know their local community really well and can replicate a great experience for their local customers. The supermarkets also stock locally grown produce, to add to the “fresh” experience. 

Fresh Choice offers online shopping, click and collect and instore shopping experiences. Their range differs from store to store, depending on what is sourced from local suppliers. They also offer a fresh promise, where if the customer is not satisfied with the freshness of their products, they will refund and replace the item/items. 

There are a variety of initiatives that Fresh Choice partakes in to help support the local communities. The stores have a fresh fruit initiative where kids can eat a piece of fruit for free while shopping. They also have community funding grants where they will supply free fruit to children's sports teams within their local communities. Fresh Choice also focuses on sustainability by working to reduce the use of plastic within their stores. 

Make sure to keep up with the latest specials and weekly deals with the latest Fresh Choice brochure. They have all sorts of savings on fruit, vegetables, wine and beer, toiletries and much much more! 


Fresh Choice is a franchise run supermarket brand, and although it is operated by Woolworths, as they run as independent franchises the stores are locally owned and operated. Many of the stores are active within their local communities supporting sports teams and keys sponsors at local events. Fresh Choice offers locals within their community locally grown meat and veggies, as well as other locally made grocery needs.  

Be sure to keep up to date with the latest Fresh Choice brochure, check out the latest deals on groceries at your local supermarket.