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Super Liquor is a New Zealand liquor store, with locations across the country. Super Liquor stocks a range of alcoholic beverages to cater parties, intimate evenings or great nights in.

About Super Liquor


Super Liquor is a New Zealand based liquor store with locations across the country. The main objective of the company is the sale of alcoholic beverages. They have a wide range of alcohol, from low cost RTD’s to high end whiskeys. They stock both domestic and international drinks. They provide a friendly experience when purchasing your drinks, and staff are trained to have an understanding of the alcohol sold at the stores. Super Liquor online provides suggestions of party cocktail ideas, and they have a blog about both different ways to drink certain alcohols, drink matching and ingredients for cocktails. 

Super Liquor also provides larger scale drink options (buying in bulk) for those organising large functions. It also has a function/party form online to prepare for bulk purchases, but also can be arranged in store. They have a click and collect option on all of their drink choices, orders big or small,  if you wish to order online instead of choosing in store. 

From the beer options, Super liquor has craft beers, New Zealand beers, international beers and low cost beers. The wine range offers the standard Rose, Sparking, Red Wine, White Wine and much more. The wines tend to come from the New Zealand wineries with a wide range to choose from, however there are also a few international options as well. Spirits include rum, gin, whiskey, tequila, brandy, bourbon and other specialty spirits. And they also have low alcohol versions most alcohols. 

Take a look in the Super Liquor catalogue for their range of specials and great deals on alcohol. Save on your alcohol purchases by checking out this week's mailer

History

Super Liquor was formed in the late 1970’s by John Butterfield, who named his first liquor store “Super Liquor Man”. In the 1980’s it became part of the umbrella group, ‘Lion group’ (LLR) who owned both the Liquor King group and Super Liquor. tHE ‘Super Liquor Man’ group was then evaluated and renamed in the 1990’s, rebranding as Super Liquor. Around the same time the stores became franchised stores by the LLR group, who managed the brands chain. Super Liquor holding was then established in 1995 which now oversees the running of the chain. 

They now oversee the training of all their staff and  franchise owners to create a consistent brand across the country. And have an elearning platform to encourage this consistency.