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Thirsty Liquor is a New Zealand alcohol store, with locations across the country. Thirsty Liquor stocks a range of alcoholic beverages from RTD’s and spirits, to wine and beer!

About Thirsty Liquor

Thirsty Liquor is a liquor store based in New Zealand, with stores across the country for your convenience. The theme of the store is ‘Thirsty’, with ‘thirsty merch’ and ‘thirsty quechers’ being some of the novelty branded items associated with the brand. The Thirsty merch is the company’s labeled products such as bags and bottle openers that have the Thirsty label on them. Thirsty quenchers are recommendations by the brand of drink options and information about different drinks that Thirsty Liquor supplies.  The overall branding of the company is black and orange which makes their merchandise distinctive to spot.

Thirsty Liquor has locations in both the North  and South Islands and has a loyalty program that spans across their stores. Thirsty Liquor offers an in store shopping experience however due to recent lockdowns, some locations also provide contactless deliveries. The company promotes their gift vouchers as an incentive to gain loyal customers and the stores come in a range of sizes. From small bottle shops to ‘mega stores’. And their gift vouchers can be redeemed across the stores. 

On their website the store also provides in depth insight into some of the featured alcohol brands that they sell. This is to give flavour profiles and understanding to their customers. But also to promote certain alcohol brands that are particularly popular in New Zealand.

Their selection includes RTD's, beer and ciders, local and international wines and a variety of spirits. You can collect loyalty points with them in store, and they always have new deals particularly for their loyal customers. Make sure to keep up to date with their latest promotions in the Thirsty Liquor mailer.


Thirsty Liquor is a chain of liquor stores in New Zealand, they have recently expanded in to two brands - the Thirsty Liquor brand and the Black Bull brand.  They are run as franchises, and consider each store to have it’s own unique way of working. They do however have loyalty programmes across the stores, with the incentive for loyal customers to get to know their local bottle shop well, and clearly distinguish the brand. 

Thirsty Liquor has regular promotions, discounts and loyalty rewards. Keep up to date with their latest brochure for deals at your local bottle shop - don’t miss out!